Job title: Director of Income Generation.
Reports to: Chief Executive Officer.
Based at: London/Birmingham Hybrid, travel required.
Role Purpose
The Director of Income Generation is in charge of all facets of a Money Advice Trust’s non-commissioned income i.e. grants, trusts, HNW, corporate partnerships, trading, individual donations, legacies.
The Director of Income Generation will be responsible for developing, planning, budgeting, and implementing funding strategies for all Money Advice Trust’s business units.
She/He will direct and measure the impact of the Income Generation, partnership, and stakeholder communications strategies implemented.
The duties include designing, recruiting, organizing, directing, and monitoring the entirety of Money Advice Trust’s Income Generation operations to effectively generate income and attend to donors needs with the appropriate messages, collateral, and engagement strategies.
The Director of Income Generation will also be required to collaborate and strategize with other functional areas, such as operations, finance, and marketing in order to realise our ambition to become better known and understood as experts in helping people in financial distress.
Job Responsibilities
Direct donor research and competitive analysis to identify sustainable opportunities, routes, individuals, organisations, grant-makers, foundations, endowments and partners in the market wiling to actively fund advice services for people in financial distress.
Strategize and collaborate with the operations management teams to develop compact call-to-action strategies for existing products and services while coming up with new funding ideas based on research and innovation.
Collaborate with the leadership teams to test the funding feasibility of new products and services.
Nurture leads and engage donors by directing the development and execution of a sound funding strategy based on market and stakeholder research.
Develop the required changes in strategy based on timely data provided by analytical tools.
Direct social media efforts on various social networks to build call-to-action.
Expand partnership with ambassadors and influencers to increase the company’s donor reach and strength.
Track the performance of Income Generation strategies implemented and come up with timely modifications to nurture and retain more donors.
Plan and spearhead funding events and other campaigns to strengthen public relations and Money Advice Trust’s call-to-action where and when it matters the most.
Develop an annual and multi-year budget and keep track of the resource needs for proper long-term and short-term scheduling.
Keep track of the performing and non-performing aspects of the Income Generation strategy at all levels of the business.
Nurture effective internal and external communications using all channels to our stakeholders.