| Criteria | Attributes | |
| Essential | Desirable | |
| Professional Understanding | Proven expertise in marketing and communications strategy creation. | Project management methodologies. |
| Previous Experience
|
Proven record of leadership at executive level and team management, preferably within a growth orientated, digital-focussed company/charity.
Oversight of expenditure budget £1m plus. Proven record on the development of an audience-centric marketing and communications strategy, with a key focus on storytelling that has delivered results. Deep understanding of digital marketing channels, tools, and technologies. Strong analytical skills and experience with data-driven marketing strategies. |
Experience of working with a Board of Trustees.
|
| Skills/Abilities/
Knowledge
|
Excellent leadership, communication and relationship building skills with the enthusiasm to collaborate.
Ability to influence, persuade and negotiate using people skills. Very organised, able to use your own initiative to prioritise, work under pressure and meet tight deadlines. Experience with CRM, marketing automation systems. Proficiency to lead the creation of data strategies, proficient with analytics tools such as google analytics, adobe analytics, or similar. Ability to interpret complex data and translate findings into actionable insights, strategies, and plans. Strong knowledge of SEO, SEM, and content marketing strategies. Expertise in digital marketing platforms, such as Google Ads, Facebook Ads, and programmatic advertising. IT competency with all Microsoft packages |
Proficiency in using data visualisation tools e.g. Power BI. |
| Attitude and Approach
|
‘Hands-on’ approach and flexible ‘can do’ initiative-taking attitude. Must be able to work collaboratively with a wide range of staff and volunteers.
Focused on getting the job done effectively and efficiently whilst keeping others on side. Ability to identify and solve problems, resolve conflict, and think creatively. |
|
| Personal Attributes | Our values of professional, approachable, and kind are important to us and we would expect our colleagues to work within this context. | |