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Person Specification

Experience

Essential:

  • Strong track record of designing and delivering campaigns that engage, mobilise and inspire to achieve real world impact
  • Implementing digital infrastructure, along with systems and processes
  • Expertise in social, email and digital tactics, with demonstrable success across all channels
  • Track record of developing effective digital products from inception through to delivery
  • Managing external agencies to deliver projects
  • Leading a successful digital or marketing team, including individual line management
  • Working with consumer data in line with regulatory requirements/industry best practice
  • Experience in change management and successfully implementing strategic and organisational change
  • Budget and financial management experience as part of a senior role

Desirable:

  • Experience or understanding of digital mobilisation and how it drives acquisition, engagement and income
  • Providing services to third party clients/partners

Skills and Abilities:

  • An experienced senior leader with high integrity and low ego, who has led and recruited teams through periods of change or restructuring
  • Excellent strategic nous, with a clear understanding of how digital campaigns fit into Good Law Project’s wider vision
  • Excellent campaign planning skills
  • Analytical thinker with a strong grasp of how to make data driven campaign decisions
  • Able to contribute to the wider organisation as an SMT member
  • Able to juggle multiple priorities in a fast-moving environment

Knowledge:

  • Strong awareness of the UK political landscape
  • Good awareness of digital technology/media landscape
  • Clear understanding of GDPR principles

Other Requirements

  • Commitment to the core values and ethos of the Good Law Project.
  • Commitment to anti-discriminatory practice and equal opportunities and an ability to apply awareness of diversity issues to all areas of work
  • Interested and motivated to further own skills and knowledge