Education/Qualifications
Essential
- Masters Degree or equivalent experience (Communications, Marketing, Public Relations or related field)
- Relevant professional qualification or equivalent experience
Desirable
- Membership of Chartered Institute of Public Relations or Marketing
Knowledge
Essential
Highly developed understanding of the following:
- Organisational branding
- Digital and traditional marketing
- Internal communications
- Media relations
- Widening participation
- Public affairs and engagement
Desirable
- Knowledge of the NHS
- Understanding of the Children’s health agenda
Skills/Experience
Essential
- Experienced, intellectually strong, senior level communicator and marketing leader
- Significant experience of working at senior management/ Board level in a major service or similar organisation
- Significant experience of brand management
- Experience of managing external marketing & comms agencies e.g. Advertising, Media, Design and Public Relation agencies.
- Very strong interpersonal skills to inspire support and confidence of both internal and external stakeholders
- Proven ability to lead and motivate others commanding the confidence of directors, managers, and senior clinical colleagues by developing a strong ethos of team working within and across departments and divisions
- Ability to analyse and interpret complex information to establish problems and measure performance improvement
- Able to stimulate and support an open and inclusive working environment where integrity and respect are evident and highly valued
- Demonstrable ability to translate strategic goals into effective and achievable operational plans, monitoring progress and delivering results
- Able to initiate and lead programmes of change, generating new ideas and innovative ways of working
- Excellent communication skills, able to build interpersonal working relationships across a broad spectrum both internally in the Trust and to engage widely with stakeholders and commercial clients, etc.
- Demonstrates successful experience in developing and executing marketing campaigns, writing press releases, making presentations and presenting to stakeholders and the media.
- Strong creative, strategic, public speaking, analytical, organisational and sales skills
- Budget Management
- Extensive management and leadership of teams
- Adept at building and managing complex external relationships and partnerships and able to influence, engage and negotiate successfully with multiple stakeholders by tailoring style and approach as appropriate. Must be able to support the development of effective partnerships with other members of the local health and care systems
- Bring determination, professional integrity and a solutions-focused approach to organisational challenges with a strong appetite for driving continuous quality improvement and achieving results
- Well-developed negotiating and influencing skills with the ability to gain consensus on complex, sensitive and contentious issuesAble to interpret highly complex facts or situations requiring analysis, simplifying and tailoring information to relevant audiences
Personal Qualities
Essential
- Passionate about providing high quality, person-centred services, committed to respecting, valuing and developing people and services, and promotes this ethos as part of the Trust’s culture
- Shares the Trust’s Beliefs and models this in their attitude and behaviour
- Ensures that the organisational values of compassion, accountability, respect and excellence are demonstrated by self and others every day and that any matters of concern are addressed in a timely way, either directly; or raised with the relevant Line Manager; or through the relevant processes within the Trust as appropriate
Additional Requirements
Essential
- Ability to meet Fit and Proper Person requirements
- Ability to travel across sites and across Trust boundaries to attend meetings, etc.