Skills and Experience
- Significant executive or senior leadership experience gained in a complex, high-profile organisation.
- A strong track record of delivering growth through a combination of income generation, partnerships, audience or supporter engagement, communications, marketing, media, brand or related disciplines.
- Experience of diversifying income through multiple channels and approaches, and developing significant external partnerships and long-term relationships.
- A strong understanding of how brand, storytelling, content, partnerships, fundraising and audience engagement can work together to build support and deepen public connection.
- Evidence of developing and delivering strategies that have strengthened audience engagement, supporter loyalty and organisational relevance.
- Experience of leading multidisciplinary teams and working across organisational boundaries to turn ambitious strategy into effective delivery.
- Experience leading organisational growth, transformation or significant change.
Personal Attributes
- A strong commitment to the mission and values of BBC Children in Need.
- The ability to use evidence, insight, research and lived experience to inform strategy, understand audiences and shape effective engagement.
- Strong commercial and financial judgement.
- Exceptional relationship-building and influencing skills, with the credibility to operate effectively with senior stakeholders and represent BBC Children in Need externally.
- The ability to see connections and opportunities across a complex organisation, set clear priorities and bring people together around a shared purpose.