Our Vision
A world where wildlife thrives.
Our Purpose
To inspire, inform and empower people to protect and restore wildlife.
Who We Are
We’re ZSL (Zoological Society of London), a science-driven conservation charity with 200 years of history and an urgent mission for the future. We work to restore wildlife in the UK and around the world, helping people and wildlife thrive together.
Guided by scientific rigour and a deep passion for nature, we lead conservation efforts, shape policy agendas and influence change to protect and restore the natural world. Our unique combination of world-class science, two conservation zoos and global fieldwork provide the foundation for our integrated approach to conservation.
Our Approach
We look for answers through science, and we work with people to find solutions.
From our renowned Institute of Zoology to conservation field programmes spanning the globe, we use evidence-based research to understand the threats facing wildlife and develop effective interventions. We protect species on the brink of extinction, collaborate with communities to restore vital habitats, train the next generation of conservationists and create pathways for everyone – from pre-schoolers to policymakers – to take meaningful action for nature.
Through our two conservation zoos, we bring people closer to wildlife in ways that inspire lasting connections. London Zoo offers an immersive, cosmopolitan experience in the heart of the capital, while Whipsnade Zoo provides the most authentic and adventurous zoo experience in the world across its expansive landscape. Both zoos play a vital role in species conservation, public engagement and education.
Our People
Our colleagues and volunteers are the lifeblood of everything we achieve. Without their expertise, dedication and energy, none of our ambitious conservation goals would be possible. From zookeepers and scientists to educators, field teams and support staff across the UK and around the world, every person at ZSL is driven by a shared commitment to protecting wildlife.
We’re working to create an environment where passionate, talented people can do their best work – building a culture of collaboration, integrity and inclusion at every level. We harness the extraordinary commitment our people bring while ensuring everyone feels valued, safe and supported to contribute to our goals.
Our Leadership Vision
Under the leadership of Chief Executive Officer (interim) Kathryn England, ZSL is positioned as a critical knowledge hub – maximising our impact on conservation science and practice in the UK and globally. We’re building on our 200-year legacy of scientific excellence to address the urgent challenges facing wildlife today, while ensuring our zoos remain incredible places where people connect with nature and become advocates for wildlife.
Our Values
We aspire to live our values every day, shaping how we work together and making ZSL a place where both people and our mission can thrive:
Collaborative: We bring people together to share expertise
Ethical: We make the right choices
Impactful: We focus on activities that make a positive difference
Inclusive: We value our differences and foster belonging
Innovative: We find new ways to solve problems
Inspiring: We encourage people to take positive action
Our Governance
ZSL is governed by a Board of Trustees, known as Council, who provide strategic oversight and ensure we remain true to our charitable mission. Our Executive Committee, led by the CEO, is responsible for delivering our strategic goals across all areas of our work.
We Believe
Nature can recover, but it needs our support now. Conservation works best when it’s powered by science, and people and wildlife can thrive together. By deepening understanding of the natural world and working in partnership with communities globally, we’re building a future where wildlife thrives.
Our History
For 200 years, ZSL has been at the forefront of wildlife conservation and zoological science. Founded in 1826 by Sir Stamford Raffles, we’ve pioneered innovative approaches to animal care, conservation research and public engagement. From appointing our first female curator in 1917 to establishing the world-renowned Institute of Zoology in the 1960s or developing cutting-edge technology to prevent poaching in 2011, our history is one of innovation, dedication and impact.
As we mark our bicentenary, we’re more committed than ever to restoring nature and securing a world where wildlife thrives.
Join Us
The world is changing, and we need to act now. Be part of our fight to restore nature and help secure a world where wildlife thrives.