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Our Strategy to 2035

We are still finalising our new strategy, and plan to launch in spring 2026. However, we know these key building blocks:

Our Vision

To empower more young people, through adventure, teamwork and shared values, to take the lead on making a positive difference in the world.

This vision is supported by a clear organisational purpose, which has continuity with the previous strategy:

Our Purpose

To actively engage and support young people in their personal development, empowering them to make a positive contribution to society.

Our Pillars drive everything we do and are vital to achieving our Purpose and Vision.

Our Pillars

Pillar 1

Delivering an adventurous and inclusive programme
When young people experience belonging, they’re more likely to grow, participate and stay engaged. An inclusive programme rooted in the outdoors, filled with adventure and grounded in community, connects young people locally and globally, offering them experiences that enable them to thrive.

Pillar 2

Supporting our volunteers

Our volunteers are brilliant, and we need more of them – well trained, confident and supported – to bring our Vision to life. When our leaders feel prepared and motivated, they’re better able to empower young people to take the lead.

To deliver on this Vision and Purpose, we’ve defined five outcomes. By 2035 we will have:

  1. A growing and inclusive movement
  2. More young people gaining skills for life and leading change
  3. Volunteers who feel confident, supported and valued
  4. Stronger and better connected communities
  5. A safe, inclusive and sustainable movement