Knowledge
This section specifies the theoretical understanding or specific expertise needed for the role:
- Knowledge of practices of income generation in charitable organisations.
- Knowledge of income generation strategies and plans.
- Knowledge of communications and public affairs tactics and approaches.
Skills
This section details the specific abilities and competencies required to perform the job effectively:
- Strong numerical, analytic skills with commercial acumen.
- Ability to formulate and evaluate proposals for income generation aligned to the organisation’s strategic ambitions.
- Ability to build, motivate and mobilise a high performing, multi-disciplinary team to achieve agreed results.
- Ability to use income and marketing data to support and inform strategic decisions which include measures to monitor effectiveness against priorities.
- Excellent written and verbal communications skills to facilitate decision making.
Experience
This section specifies the practical, hands-on experience required for the role:
- Experience of leading an income generation function which includes a high level of members, supporters and volunteers in a complex environment.
- Experience of influencing, presenting and facilitating discussions with a Board and its committees and executive/senior leadership teams.
- Track record in delivering step change income growth in charitable organisations.
- Experience of design and implementing integrated campaigns for income generation and supporter acquisition and retention across communications, public affairs and digital.
- Experience of successful brand building and brand development.
Personal Attributes
- A self-aware, positive and approachable individual with high emotional intelligence and an intentionally inclusive leadership style.
- An excellent role model who promotes high standards of integrity, and commands trust and confidence from others.
- Open, confident and collegiate with the ability and willingness to challenge constructively, and to receive challenge, and to work effectively at senior levels internally and externally.
- A highly effective self-starter who is assertive, energetic, determined, robust and sufficiently resilient to cope with the demands of the role.
- Accepting and acts in line with the Ramblers’ values.
Leadership Framework
- Leading the way.
- Communicating our destination.
- Equipping our people.
- Exploring new paths.
- Celebrating on route.
Values and Behaviours
Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.
Inclusive
We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.
Inspiring
We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.
Empowering
We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.
Responsible
We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.