Our ‘Theatre in the Hills’ opened on 19 May 1951 and today, over seven decades later, Pitlochry Festival Theatre continues to occupy a special place in the hills of Perthshire and in the hearts of theatre goers and artists, from near and far. From Port-na-Craig, our breath-taking surroundings and exceptional work continue to set us apart from any other theatre in Scotland.
Our story is one of continuous evolution and our VISION capital campaign project will allow us to develop our indoor and outdoor spaces, underpinning our commitment to our audiences and wider communities. However, we are working against a backdrop of change. Over the next five years, along with the rest of the world, we must seek robust ways to recover from the impact of the 2020 global pandemic and to mitigate against current and widespread economic uncertainties. As we undergo significant changes to our own built environment, we will strive to expand our reach, strengthen our relationships and work towards a position of commercial strength and stability.
Our Strategic Framework
Our Purpose
We improve lives by sharing Pitlochry with the world and the world with Pitlochry.
Our Vision
Pitlochry Festival Theatre is recognised as the nation’s most impactful producing theatre, at home and beyond.
Our Mission
We will create life-changing experiences for as many people as possible in our many communities, through our theatre and our environments.
Our Values
We are creative.
We are respectful.
We are empowering.
We are collaborative.
Our Guiding Principles
Place
Pitlochry is our home.
We will continue to be inspired by Pitlochry and to celebrate our home through our work here and everywhere that we work in partnership, by sharing what we do ‘Inside, Outside and Online’.
People
We nurture our own staff, the creative talent we bring to our stages, our partners, our supporters and our audiences.
We will continue to gather people together through our work and by serving global, human concerns.
Production
We perform at our best when we create theatre and deliver cultural activities related to theatre.
We will continue to explore and extend how and where we share theatrical experiences of all kinds, for the benefit of all our communities.
Our Ambition
By 2029, Pitlochry Festival Theatre will be recognised – locally, nationally and internationally – as a destination of choice for exceptional cultural experiences.
By leveraging our stunning location and unique repertory practice, we will ensure that our breath-taking surroundings and exceptional work continue to set us apart from any other theatre in Scotland.
We will attract outstanding talent to our stages and captivate diverse audiences ‘Inside, Outside and Online’, encouraging them to visit us again and again. Our skilled and enthusiastic workforce will deliver confidently across all areas of our business and, through partnerships and collaborations and by telling our story well, we will grow our reputation at home and beyond. Fundamentally, and underpinning everything we do, will be a rigorous focus on financial stability. By focusing on our place, our people and our productions, and through our transformative VISION capital campaign project, we will secure a sustainable and profitable future for Pitlochry Festival Theatre.