{"id":9,"date":"2024-02-16T15:23:15","date_gmt":"2024-02-16T15:23:15","guid":{"rendered":"https:\/\/micro.green-park.co.uk\/nspcc\/?page_id=9"},"modified":"2026-05-21T11:39:21","modified_gmt":"2026-05-21T10:39:21","slug":"about-us","status":"publish","type":"page","link":"https:\/\/micro.green-park.co.uk\/nspcc\/about-us\/","title":{"rendered":"About NSPCC"},"content":{"rendered":"\n
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Context and Background <\/strong><\/h3>\n

The National Society for the Prevention of Cruelty to Children (NSPCC) is the UK\u2019s leading children\u2019s charity. Established in 1884, our charitable purpose, enshrined in our Royal Charter, is the prevention of cruelty to children. For more than 140 years we have been committed to making lasting change in the lives of vulnerable children and ensuring they grow up free from abuse and neglect.<\/p>\n

We are a large and multifaceted organisation, active across all four nations of the UK and the Channel Islands, employing around 1,500 employees and engaging approximately 5,000 volunteers in our work.<\/p>\n

While often seen as a large charity, we are small in comparison to the scale of the problem we seek to address. We raise around c.\u00a3115m each year, primarily through voluntary donations from hundreds of thousands of individuals, and use this to drive impact far beyond our direct reach, influencing attitudes, behaviours and laws to better protect children.<\/p>\n

That includes our work with schools where, in the average primary school class, at least two children have suffered abuse or neglect. Our schools programme helps children and young people learn about their rights, what is OK and not OK, and what to do if they are ever worried or scared. And we support thousands of children and young people through Childline, our 24\/7 service for those with nowhere else to turn, as well as through our advice for families on issues such as children\u2019s mental health and staying safe online.<\/p>\n

Our Helpline is there for any adult concerned about a child. As the only UK children\u2019s charity with statutory powers, we are uniquely placed to take action to safeguard children at risk of abuse. We also provide training and resources in safeguarding and child protection, and campaign for change to strengthen protections for children, including our current work to end physical punishment.<\/p>\n

Strategy<\/strong><\/h3>\n

We are about to embark on a new strategy development cycle, with a bold new strategy to be implemented from April 2027. With a new, clearly defined purpose statement that guides our strategic priorities, we will look to retain and build upon our legacy brand, trust and passion and power of our people; while renewing and deepening our relationships and our relevance with those we serve and support, those we partner with and those we need to give us their time, voice and money so that we can deliver on our purpose.<\/p>\n

The Executive Director of People and Culture will play a key role in helping us shape our strategy and create the culture and working and volunteering environment that will both underpin and propel that new strategy.<\/p>\n

Equality, Diversity & Inclusion<\/strong><\/h3>\n

Child abuse can affect any child, whatever their background, and addressing it requires collective responsibility. To reach every child, we must be a diverse and inclusive organisation that reflects the communities we serve. We are committed to breaking down barriers and prejudice, creating a fairer society where everyone feels a sense of belonging and can see that the NSPCC is for them. While we are making progress, we know there is more to do, and we remain focused on removing real and perceived barriers while valuing everyone who volunteers with, works for, supports or benefits from our work. Read our EDI Charter here.<\/a><\/strong><\/span><\/p>\n

Our Values <\/strong><\/h3>\n

As the only charity focused on ending child cruelty across the UK, everything we do protects children and prevents abuse. The values that embody our charity and reflect what we stand for are:<\/p>\n

Putting children first<\/strong>: we believe in children, we want what\u2019s best for them, and we make sure we fight for every childhood.<\/p>\n

Taking a stand:<\/strong> we are courageous in standing up for what is right. We speak out when something is wrong and celebrate success with those who help things improve.<\/p>\n

Working together: <\/strong>our passion inspires others, and working with inspirational people, organisations and children helps us achieve more.<\/p>\n

Striving for excellence: <\/strong>we\u2019re constantly learning, developing our work, measuring what\u2019s effective and sharing knowledge with others.<\/p>\n

Making an impact: <\/strong>\u00a0we base our actions on evidence and the difference we will make to children.<\/p>\n

Youth Participation<\/strong><\/h3>\n

We work to ensure all children and young people can access our services and help shape what we do. Their views and experiences improve our decisions and help us use resources more effectively by understanding what they need, rather than what we assume is important. Participation means taking part, and at the NSPCC this means listening to and working with children and young people so they are involved in decisions that affect them. We are committed to providing meaningful and accessible ways for children and young people to get involved, ensuring they feel safe, supported, and able to make a difference, and demonstrating the impact of their involvement, including through initiatives such as the Young People\u2019s Board for Change, which helps place young people at the heart of our decision making.<\/p>\n

About the People Directorate<\/strong><\/h3>\n

Our\u00a0purpose as a directorate is to create the conditions for all our people, volunteers and employees, to:<\/p>\n

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  • feel their best<\/li>\n
  • be their best<\/li>\n
  • give their best<\/li>\n<\/ul>\n

    enabling them to play their part in the fight for every childhood.<\/p>\n

    As a directorate, we:\u00a0\u00a0<\/strong><\/p>\n

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    • help attract and nurture life-long active, authentic ambassadors to deliver our work<\/li>\n
    • cultivate an inclusive and wellness-focused environment for our people<\/li>\n
    • drive an ethos of valuing and recognising our people<\/li>\n
    • create a culture of learning, including delivering the tools and resources for our people to develop and thrive<\/li>\n
    • develop and embed robust, enabling processes and policies to support our people and protect the organisation<\/li>\n
    • inform organisation-wide strategic decision-making and operational activities, through our insight and people data<\/li>\n
    • influence the external people space and agenda across the sector<\/li>\n<\/ul>\n

      Through every interaction with each other and others, their experience of each of us in the directorate will be that we: \u00a0\u00a0<\/strong><\/p>\n

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      • keep our promises\/do what we say we will<\/li>\n
      • teach others to fish<\/li>\n
      • defend and champion our PD priorities and activities<\/li>\n
      • take personal responsibility<\/li>\n
      • act as one team<\/li>\n
      • continually innovate<\/li>\n
      • continually grow and learn<\/li>\n
      • listen and learn<\/li>\n
      • act with kindness and consideration<\/li>\n
      • always think about the difference something will mean for children<\/li>\n<\/ul>\n

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