| Job Title | Executive Director Audiences & Public Engagement |
| Location | IWM London but flexibility on location may be available |
| Salary
Career Level |
Up to £120,000 per annum
H |
| Department | Audience & Public Engagement |
| Normal Working Hours | 36 hours net per week |
| Directorate | Audiences & Public Engagement |
| Position Type | Permanent |
| Reports to | Director General |
| Contract | IWM Trading Company |
Job Description
The Executive Director, Audiences & Public Engagement will lead our engagement strategy and the teams focused on engaging and growing existing and emerging audiences. With an exceptional understanding of museum pedagogy and a proven ability to develop compelling programmes with diverse audiences, the Executive Director, Audiences & Public Engagement will be responsible for determining the ways that IWM engages with diverse physical and digital audiences, locally, nationally and internationally, in support of IWM’s purpose and vision. Leading a team of over c70 professionals and working closely with the Executive Director, Collections & Curation, the post holder is accountable to the Executive Team and Trustees.
The Departments in the Directorate include:
- Digital Engagement
- Communications (excluding Stakeholder communications)
- IWM Institute
- Learning & Engagement
- Audience Insight
Responsibilities & Key Duties
- Strategic Vision and Leadership:
- Collaborate with the wider Executive Leadership Team (ELT) and Trustees to set strategic goals and objectives, including the successful delivery of the Purpose & Vision project
- Work in close collaboration with the Executive Director, Collections and Curatorial, to develop and implement strategies that manifest and promote IWM’s purpose and vision
- Provide visionary leadership
- Operational Management:
- Oversee day-to-day activities, ensuring efficient operations
- Improve performance across all departments
- Develop and maintain organisational culture
- Ensure alignment with the other Executive Leaders and functions to meet the strategic goals
- promote collaborative working relationships throughout IWM
- Financial Management:
- Manage budgets, financial planning, and resource allocation
- Monitor expenses and create long-term plans for future expenses, in line with agreed audience engagement plans
- Make data-driven decisions to ensure IWM acts using objective criteria
- Stakeholder Relations:
- Build and maintain relationships with internal and external stakeholders, including partners, investors, and community members, to ensure IWM remains relevant to all audiences through its audience engagement
- Oversee the delivery of effective and integrated communications and PR across all five IWM branches, covering corporate, public programming and commercial activities, to meet IWM’s targets and priorities
- Oversee proactive and reactive reputation and crisis management and planning
- Represent the organisation externally
- Team Leadership:
- Provide guidance and coaching to subordinate managers
- Demonstrate and expect high standards from all team members
- Foster an effective team of leaders and grow future talent
- Strategic Planning:
- Implement strategic plans for organisational development and crisis management
- Ensure alignment with long-term goals
- Develop a strategic plan for audience engagement that maintains engagement with existing audiences, understands and adjusts for new audiences and prepares for emerging audiences with insight and sensitivity
Qualifications and Skills:
- Thorough understanding of museum pedagogy and a proven ability to innovate
- Proven experience as an executive director/senior manager in the cultural space
- Knowledge and appreciation of social history, collections, and models of public discourse
- Experience of identifying, developing and delivering activity for and with diverse audiences
- Ability to develop and execute strategic plans
- Demonstrable understanding of budgeting and performance metrics
- Knowledge of corporate governance principles
- Excellent communication, management and leadership skills
You can read about IWM and the work we do on our website.