Who we are
Forward Action is a digital mobilisation agency. We help our partner organisations reach tens of thousands of new supporters online, then drive them to donate, campaign and volunteer.
Our values are critical to us. We only work with progressive causes, and we believe everything we do should deliver measurable real-world impact. We trust in data, so we’re constantly testing and iterating to challenge assumptions and drive better results. You can read our eight organisational values here.
Our team is open, friendly, respectful and kind. We’re committed to making sure Forward Action is an inclusive, diverse and anti-racist organisation.
Our mission
We believe in the power of digital mobilisation to change the world for the better.
We exist to spread mobilisation tools, values and skills and to build digital mobilisation programmes that make people’s lives better.
And we want to do that as an inclusive, enjoyable and enriching place to work.
Who we work with
To date, we have worked with over 100 progressive organisations, mostly charities primarily based in the UK. They’re a real mix, both in terms of who they are, what they work on, and how we’re supporting them. At any one time, we’re usually working with roughly 20 different partners.
We work with large, household names like the British Red Cross, who often look to us for support in piloting digital mobilisation and driving organisational change. We work with charities like Refuge, who see public mobilisation as central to how they deliver their mission going forward and are working with us to build a large digital mobilisation programme from scratch. We work with campaign-led organisations like Greenpeace and ONE to push the boundaries of their cutting edge digital fundraising and campaigning programmes. We work with Dignity in Dying to recruit offline volunteers, are helping the Good Law Project scale their email list to build on their early grassroots success, and are partnering with the startup charity Library of Things to test out how mobilisation can help achieve their mission.
Whoever we’re working with, common to all our partnerships is a focus on growing supporter bases and driving public action at scale, whether that’s for campaigning, fundraising, volunteering, or all three.
What progressive means to us
Only working with progressive organisations is proudly at the core of Forward Action’s mission and identity. We believe that to be progressive, an organisation must both have a progressive mission and aim to deliver that mission in a progressive way.
For us, a progressive mission is one that works towards a more compassionate, more equal world. This can be through a range of different means, such as political or economic change, societal change, or directly supporting individuals or communities to improve their life chances.
To deliver a mission in a progressive way, we believe these three values must be intrinsic to how organisations seek to conduct their work:
- Respect and equality for all people, regardless of race, sexuality, gender, disability, religion or any other protected characteristic
- Solidarity with other progressive causes, not opposing other progressive causes or amplifying or legitimising people working against progressive aims
- Treating staff and beneficiaries with compassion, dignity and fairness
Diversity & Inclusion
As a mission-led organisation, we exist to try to make the world a fairer, more equitable place. That includes working to build a truly diverse, inclusive workplace and sector.
We want to be transparent about what we believe and the commitment we’ve made, so we’ve made our D&I vision and goals live on our website. You can read them here.