{"id":47,"date":"2025-12-12T10:24:44","date_gmt":"2025-12-12T10:24:44","guid":{"rendered":"https:\/\/micro.green-park.co.uk\/cats\/?page_id=47"},"modified":"2026-01-28T11:14:29","modified_gmt":"2026-01-28T11:14:29","slug":"marketing-and-income-generation-director-person-specification","status":"publish","type":"page","link":"https:\/\/micro.green-park.co.uk\/cats\/marketing-and-income-generation-director-person-specification\/","title":{"rendered":"Marketing and Income Generation Director &#8211; Person Specification"},"content":{"rendered":"\n<section class=\"hero\">\n\t<div class=\"hero__container\">\n\t\t<div class=\"hero__row\">\n\t\t\t<div class=\"hero__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/micro.green-park.co.uk\/cats\/wp-content\/uploads\/sites\/437\/2026\/01\/cats-banner.jpg\" alt=\"\" title=\"cats-banner\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"title\">\n\t<div class=\"title__container\">\n\t\t<div class=\"title__row\">\n\t\t\t<div class=\"title__content\">\n\t\t<h1>\n\t\t  Person specification \t  <\/h1>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"content\">\n\t<div class=\"content__container\">\n\t\t<div class=\"content__row\">\n\t\t\t<div class=\"content__column\">\n\t\t  \t\t\t\t<h3>Experience<\/h3>\n<ul>\n<li>Track record of success, driving growth and over-performance against targets and objectives<\/li>\n<li>Experience and proven success working at Executive and or Board level gained from the NFP sector<\/li>\n<li>Experience of managing senior level employees and of leadership through change and ambiguity across disparate employee groups, in dispersed geographical settings<\/li>\n<li>Charity sector\/not for profit experience in a commercially orientated charity\/organisation at a similar scale and brand profile of Cats Protection<\/li>\n<li>Significant Brand, Marketing and Income Generation Experience<\/li>\n<li>Proven experience and expertise across a spectrum of fundraising streams \u2013 incorporating high value and mass fundraising<\/li>\n<li>Leadership experience in developing retail\/trading\/merchandise<\/li>\n<li>Experience of developing and negotiating high value relationships (\u00a31m+) and multiyear strategic partnerships with individuals and organisations<\/li>\n<li>Substantial senior management experience which has included evaluating and improving organisational performance, and planning, implementing and managing<\/li>\n<li>Significant Brand building experience<\/li>\n<li>Significant experience of developing and implementing successful development strategies in line with an organisation\u2019s strategic aims<\/li>\n<li>Significant experience of planning, including setting, managing and monitoring budgets<\/li>\n<li>Significant experience in cultural, change and relationship management<\/li>\n<li>Experience of managing risks associated with Income Generation, events, safeguarding, retail and customer contact<\/li>\n<\/ul>\n<h3><strong>Skills and attributes<\/strong><\/h3>\n<ul>\n<li>The ability to motivate, empower and develop people, at all levels in a complex, multi-location, organisation<\/li>\n<li>Outstanding communication and interpersonal skills, with the credibility, confidence, and gravitas to interact with influential people at the highest level in order to leverage support<\/li>\n<li>Ability to understand customer and deliver exceptional customer experience through a multi-channel organisation<\/li>\n<li>The ability to build alliances and maintain effective relationships networks. This should include high-level contract negotiations and partnership working across a range of sectors<\/li>\n<li>Ability to lead and shape strategies to increase revenue and funds, and increase brand awareness<\/li>\n<li>The ability to evaluate data, including financial and other numeric data, in order to take systematic and rational high- level judgements and tough decision quickly and confidently<\/li>\n<li>The ability to work as part of a senior leadership team to deliver corporate strategic objectives<\/li>\n<li>The ability to take a broad strategic view of the organisation\u2019s role and the long-term impact of decisions, which may affect the brand and reputation<\/li>\n<li>The ability to operate at the highest level both internally across the charity and externally, with employees, volunteers, and influencers<\/li>\n<li>Effective change management skills<\/li>\n<li>Prepared to challenge the status quo and take calculated risks<\/li>\n<li>An excellent team player committed to building collaborative and effective relationships both internally and externally<\/li>\n<li>Excellent communication skills, both oral and written<\/li>\n<li>Able to cope with the new and unexpected<\/li>\n<li>A strong participative leader with an optimistic \u2018can do\u2019 approach and strong results orientation<\/li>\n<li>Agile and responsive, good at balancing risks in line with the charity\u2019s risk appetite<\/li>\n<li>Empathy with the aims, values &amp; culture of Cats Protection<\/li>\n<li>Committed to safeguarding children and adults at risk and protecting anyone that comes into contact with us from harm<\/li>\n<\/ul>\n<h3><strong>Knowledge and qualifications<\/strong><\/h3>\n<ul>\n<li>Excellent CRM, B-C Marketing, Fundraising<\/li>\n<li>Previous experience working in the not-for-profit sector<\/li>\n<li>Demonstrable experience of running multi-channel income streams<\/li>\n<li>Degree in Marketing or similar &#8211; BA\/BSc in Marketing<\/li>\n<li>Member of the IOF \u2013 Chartered Institute of Fundraising<\/li>\n<li>Member of the CIM \u2013 Chartered Institute of Marketing<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/micro.green-park.co.uk\/cats\/wp-json\/wp\/v2\/pages\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/micro.green-park.co.uk\/cats\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/micro.green-park.co.uk\/cats\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/micro.green-park.co.uk\/cats\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/micro.green-park.co.uk\/cats\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":10,"href":"https:\/\/micro.green-park.co.uk\/cats\/wp-json\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":259,"href":"https:\/\/micro.green-park.co.uk\/cats\/wp-json\/wp\/v2\/pages\/47\/revisions\/259"}],"wp:attachment":[{"href":"https:\/\/micro.green-park.co.uk\/cats\/wp-json\/wp\/v2\/media?parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}