Thank you for your interest in the role of Executive Director – Income Generation and Marketing at the British Red Cross. I am delighted that you are considering joining us in this vital and highly influential position.
This is a pivotal leadership role at the heart of our organisation. As Executive Director – Income Generation and Marketing, you will shape how we tell our story, inspire support, and build the partnerships and income that enable us to act for people in crisis — across the UK and around the world. Our organisation has a long and proud history of mobilising the public, working alongside communities, and partnering with those who share our commitment to humanitarian action.
In this role, you will oversee our marketing, brand, public engagement, and fundraising strategies, driving innovation and impact across multiple channels. You will lead talented teams who are passionate about connecting people with our mission, and you will develop the approaches that help us increase our reach, diversify our income, and build long‑term sustainability.
You will work closely with leaders across government, the charity sector, corporate partners, and our global Red Cross and Red Crescent Movement to identify opportunities where our voice, influence and fundraising potential can make the greatest difference. This is one of the most exciting and high‑profile roles in the sector — a chance to redefine what humanitarian fundraising and public engagement can be, and to build the support that enables people to overcome crisis and build resilience for the future.
At the British Red Cross, we are committed to an inclusive environment that values diversity and is grounded in our Fundamental Principles of Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity and Universality. You will be joining a team driven by purpose, compassion and ambition — people who care deeply about creating meaningful and lasting change.
I look forward to receiving your application and hope you find this opportunity as energising and fulfilling as we do.
With best wishes,
Beatrice
Beatrice Butsana‑Sita
Chief Executive
Beatrice Butsana‑Sita
Chief Executive